Modern Trade
Global Presence
85 Global Sourcing Operations
From its homebase in the UAE, Lulu has branched out to more than 25 countries, where it enhances and enriches the lives of millions of people every day...
LOTUS MAKHANA
POONA MODERN TRADE
We would like to introduce ourselves as end to end solution providers in the Organised Retail (Modern Trade) segment based in Pune. We have launched our brand "Lotus Makhana" which is a Premium Raw Makhana and "Lotus Spices" which are packaged Cardamom, Cloves & Black Pepper.
Modern Trade
Traditional Trade in Marketing
increased consumer demand for fast, readily available products, a growing market for high-end luxury items, a more diverse marketplace with a wider range of options, heightened competition due to the influx of new fast-moving consumer goods (FMCG) companies, and pressure to adapt product cycles and marketing strategies to cater to rapid consumption trends;
Modern Trade vendor process
B2B Order Supermarket
When a supplier wants to sell products to a large, organized retail chain like a supermarket or hypermarket (considered "Modern Trade"), they typically follow these steps, which involve a structured process of establishing a relationship, presenting products, navigating listing requirements, and managing ongoing deliveries and sales:
Vendor Selection and Onboarding:
Criteria for selecting vendors (quality, pricing, delivery capabilities, compliance)
Vendor registration process
Necessary documentation (licenses, certifications)
Order Placement and Management:
Online ordering platforms with product catalog and pricing
Minimum order quantities (MOQs)
Order tracking and status updates
Automated order confirmations
Delivery and Logistics:
Delivery schedule and designated delivery windows
Delivery documentation (packing slips, invoices)
Efficient warehouse management and stock control
Returns and damaged goods process
Merchandising and In-Store Execution:
Shelf space allocation and planogram compliance
Point-of-sale (POS) data sharing
Promotional activities and pricing strategies
In-store merchandising support (staff training, signage)
Sales Reporting and Analysis:
Sales data reporting through online dashboards
Performance metrics (sales volume, market share, sell-through)
Sales forecasting and demand planning
Compliance and Quality Assurance:
Product quality checks and standards adherence
Regulatory compliance with labeling and safety requirements
Quality control procedures
Tops Friendly Markets
Supermarket chain
One coupon per purchase of specified product(s). Good only in USA, APOs FPOs. CONSUMER: No other coupon may be used with this coupon. Consumer pays any sales ...
Choose Your Favourite Mall
Modern trade is a retail model that involves large stores, such as supermarkets and hypermarkets, that offer a wide range of products. It's a more organized and centralized approach to retailing than traditional trade.
Vishal Mega Mart
Buy daily grocery, household items and Apparels online from Vishal Mega Mart. One stop shop for all your home needs. Select a time slot for delivery and ...
D Mart
DMart is a one-stop supermarket chain that aims to offer customers a wide range of basic home and personal products under one roof. Each DMart store stocks ...
Easyday Club
Easyday is a convenient neighborhood store that offers refreshing shopping experience to its customers to shop their daily household essentials.
More Retail
Shop fresh groceries, daily essentials, and household items online at More Retail. Enjoy quick delivery, great offers, and a seamless shopping experience.
Metro Supermarket
METRO Cash & Carry is India's leading business-to-business wholesaler, serving the needs of traders, hotels, restaurants, caterers, offices and ..
Lulu Hypermarket
Get best online shopping offers for Grocery, Fresh Foods, Electronics, Mobiles, Home Appliances with LuLu UAE. ✓ Free Delivery ✓ Fast Shipping ✓ Secure ...
Modern Trade Vendor
Tea Tang
At Tea Tang, we take pride in our 40 years of heritage in manufacturing and blending fine tea and herbal teas and creating a platform to feature tea brands ...
Conventional
FMCG value chain to retailers
An independent store owner purchasing an FMCG product is the last point in a long line of producers, distributors, wholesalers and semi-wholesalers. Modern retailers receive products directly from distributors, if not the producer itself. Cutting out the middle-men in the supply chain, retail chains invest in their own warehousing and distribution centres.
What results is a cheaper and speedier way to bring fresh produce to the consumer. Lacking the resources to build such in-house capabilities, traditional retailers have been losing out. Until now, L.E.K Consulting highlights the up and coming segment of online B2B marketplaces – where independent retailers can make their supply orders with the click of a button.
Gotoko, Mitra and Grab Kio are some examples of B2B ecommerce platforms that link traditional retailers directly with distributors through convenient models, cutting out time and costs from the supply chain. An alternative model is exemplified in Gudangada, which makes the intermediaries in the traditional supply chain easier to deal with, rather than eliminating them altogether.
What results is a cheaper and speedier way to bring fresh produce to the consumer. Lacking the resources to build such in-house capabilities, traditional retailers have been losing out. Until now, L.E.K Consulting highlights the up and coming segment of online B2B marketplaces – where independent retailers can make their supply orders with the click of a button.
Gotoko, Mitra and Grab Kio are some examples of B2B ecommerce platforms that link traditional retailers directly with distributors through convenient models, cutting out time and costs from the supply chain. An alternative model is exemplified in Gudangada, which makes the intermediaries in the traditional supply chain easier to deal with, rather than eliminating them altogether.
An independent store owner purchasing an FMCG product is the last point in a long line of producers, distributors, wholesalers and semi-wholesalers. Modern retailers receive products directly from distributors, if not the producer itself. Cutting out the middle-men in the supply chain, retail chains invest in their own warehousing and distribution centres.
What results is a cheaper and speedier way to bring fresh produce to the consumer. Lacking the resources to build such in-house capabilities, traditional retailers have been losing out. Until now, L.E.K Consulting highlights the up and coming segment of online B2B marketplaces – where independent retailers can make their supply orders with the click of a button.
Gotoko, Mitra and Grab Kio are some examples of B2B ecommerce platforms that link traditional retailers directly with distributors through convenient models, cutting out time and costs from the supply chain. An alternative model is exemplified in Gudangada, which makes the intermediaries in the traditional supply chain easier to deal with, rather than eliminating them altogether.
What results is a cheaper and speedier way to bring fresh produce to the consumer. Lacking the resources to build such in-house capabilities, traditional retailers have been losing out. Until now, L.E.K Consulting highlights the up and coming segment of online B2B marketplaces – where independent retailers can make their supply orders with the click of a button.
Gotoko, Mitra and Grab Kio are some examples of B2B ecommerce platforms that link traditional retailers directly with distributors through convenient models, cutting out time and costs from the supply chain. An alternative model is exemplified in Gudangada, which makes the intermediaries in the traditional supply chain easier to deal with, rather than eliminating them altogether.
Partnering with B2B marketplaces can put general trade back in a competitive position, leveraging all its inherent
advantages to shut modern retail out of the market share. Many of these platforms have emerged in the last year
or two – recognising a high-growth market opportunity
Trusted Seller
Modern Trade
A "trusted seller in modern trade" refers to a supplier or distributor who consistently delivers high-quality products and reliable service to large, organized retail chains like supermarkets, hypermarkets, and departmental stores, considered "modern trade" outlets,
Positive user reviews
and comments
"modern trade" clients often highlight the advantages of wider reach, better product visibility, standardized quality control, and access to valuable consumer data through organized retail chains like supermarkets and hypermarkets,